Mobile App landing page
City is a premium lifestyle coordination platform that turns everyday requests into seamless results — from booking dinners and events to handling errands and social planning. I designed a visually rich, interactive landing page that introduces City’s value proposition and guides users from SMS touchpoints into the full app experience.
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Client
CITY
Service
UI/UX Design
Year
2025
Objective
Create an engaging, tier-aware landing page that reflects City’s premium tone, builds trust, and smoothly transitions users from SMS or web into the app.
Design Highlights
- Modern Aesthetic: Liquid glass effects, gradients, and smooth transitions create a premium, futuristic visual tone.
- Micro-Interactions: Subtle animations guide user attention, reinforce actions, and elevate user experience.
- Tier Awareness: Messaging and visuals shift based on user level — from first-time SMS users to VIP concierge clients.
- Conversion-Oriented Structure: Designed to encourage app download and onboarding with minimal friction.
- Channel Sensitivity: Experience adapts whether the user arrives from a text, QR code, or web link.
Key Sections
- Hero: Clear value statement with an interactive CTA
- How It Works: Visual flow from SMS → App → Concierge
- Tiers Breakdown: Soft gradient blocks highlight what each access level unlocks
- Experience Gallery: Animated mockups show how City “handles life” for users
- Invite & Download CTA: Floating buttons and anchored CTAs promote app adoption
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