AI startup
FitsMe is an AI-powered iOS app that generates realistic avatars from selfies and provides personalized fashion advice. It suggests hairstyles, glasses, hats, and jewelry that match the user’s face and preferences. The app also includes integrated e-commerce features, allowing users to purchase recommended items directly.
Client
Service
Year
UX Strategy
User Research & Personas
To understand user needs, I analyzed trends in fashion tech and interviewed early adopters of virtual try-on tools. This informed the creation of two core personas:
- The Trend-Seeker: Wants to experiment with new styles before committing
- The Time-Saver: Looks for efficient ways to shop and style without trial and error
User Flow & Wireframes
The flow was designed to be frictionless:
- Onboarding & Selfie Upload
- Avatar Creation
- Try-On Interface
- Style Suggestions
- Shop Recommendations
Interaction Design
I prioritized emotional delight and clarity through subtle animations during avatar generation and responsive previews. Smart defaults reduced decision fatigue, while personalization kept users engaged.
UI Design
Visual Identity
The aesthetic combines modern elegance and tech-forward minimalism, balancing white space with vibrant accent colors to highlight suggested styles. The look supports the fashion feel while showcasing AI’s intelligence.
Components & Patterns
- Rounded cards for item previews
- Modular product carousel for accessories
- Avatar display with interactive try-on toggle
- Bottom-sheet modal for product detail and checkout
- Adaptive layouts for various iOS screen sizes
Design System
Built a scalable component library in Figma with:
- Light & dark mode support
- Reusable iconography and typography tokens
- Micro-interactions for feedback (e.g., like, save, try-on)
Key Features
- AI-generated avatar from a single selfie
- Personalized hairstyle & accessory suggestions
- Real-time virtual try-on previews
- Integrated e-commerce experience
- Style history and saved looks
- Clean, intuitive navigation for first-time users
Results
The prototype was user-tested with a small group, who reported:
- High satisfaction with avatar accuracy
- Strong emotional engagement from try-on feature
- Increased intent to purchase due to visualization
FitsMe showcases how thoughtful UX and polished UI can enhance personalization, making fashion more accessible and fun through AI.
